trisomy 21

I don't often get to share the final results of productions that I've lent my services to. A lot of the time, clients will use the videos we create internally within their company, and without cable, I rarely catch the TV commercial/broadcast productions that I help create. 

This week, The Canadian Down Syndrome Society launched a YouTube ad campaign that I worked on, and I'm happy to get to share it with you. The premise is simple: have the most commonly Google-d questions about down syndrome answered by people who know the condition best. The videos' reception has been great - on Tuesday, Adweek covered the series, and gave it their 'Ad of the Day' accolade. 

You can check out the full set of 40+ videos on the CDSS website.
Here's a few of my faves: