People seem to be pretty divided on Pokemon GO, either obsessively for it, or already exasperated with the 90's nostalgia-targeting AR game (which hasn't even officially released yet). News segments were quick to jump on the dangers of the game - traffic accidents, muggings, and even the discovery of a corpse in Wyoming - but the media discussion surrounding the core AR technology has been practically non-existent. PKGO, to me, looks like the first widely successful execution of a tech that's been long in-development, and could have serious impact on the way we interface with information networks in the future.
Here's a short film about what AR tech could look like several generations down the line. It's offsetting and eerie, but also very well done.